UCLA Library
Our comprehensive UCLA Library rebranding initiative has helped the Library advance its vision to become the intellectual heart of the UCLA campus, a vibrant nexus for research, education and public service.
Nonprofit Renaming & Rebranding
Nourish California—formerly California Food Policy Advocates—leads statewide advocacy efforts to end hunger, disrupt poverty and ensure that all Californians are well nourished. We partnered with the organization to lead staff and board members through a multifaceted renaming and rebranding process. The work included brand strategy, guidelines and messaging, a new website and digital strategy, print and digital templates, and supporting brand graphics.
What We Created
- Nonprofit renaming
- Brand strategy & guidelines
- Logo & visual identity
- Website
- Print collateral templates
- Supporting custom icons & brand graphics
- Tagline & brand messaging
- Website copywriting
