California Collaborative for Educational Excellence Logos & Visual Identity • Print Collateral • Websites

In this California state agency rebranding initiative, our foundational work equipped CCEE with new tools and approaches to help California schools respond to the COVID-19 pandemic.

CCEE State Agency Rebranding Logo Design
CCEE State Agency Rebranding Print Design
CCEE State Agency Rebranding Website Design
CCEE State Agency Rebranding Stationery Design

California State Agency Rebranding

The California Collaborative for Educational Excellence (CCEE) is a new kind of California State Education Agency. Its mission is to help school districts, charter school systems, school administrators and teachers deliver on the state’s promise of a quality, equitable education for every student. To help refocus the agency’s efforts to support distance teaching and learning amid COVID-19—as well as to help schools plan how to return safely to in-person classrooms—we were brought on to overhaul the brand, redesign the website and sharpen other communications strategies and tools.

What We Created
  • Brand strategy & brand guidelines
  • Logo & visual identity system
  • Website
  • Collateral templates
  • Business cards, letterhead & other branded materials