We like to think about marketing as the process of mobilizing your brand in the marketplace through a series of focused, coordinated and complementary activities.
Through both web-based and traditional marketing programs, we create buzz, build communities and help you stay engaged with your audience over time.
For clients undertaking more complex marketing communications initiatives, we can develop an in-depth Marketing Roadmap that will help you evaluate and prioritize marketing initiatives, anticipate and measure business impact, and maximize available resources.
OUR MARKETING SERVICES
Marketing Roadmap
Your Marketing Roadmap represents the ideal mix of marketing activities to enable you to reach your audience, establish a relationship and persuade them to take a desired action. Based on your objectives and specific goals, we outline and simplify the constellation of marketing channels and tools available and then prioritize them based on your available resources and their anticipated impact on your business.
Once the Roadmap is in place, we work with you to plan and undertake a wide range of marketing activities that may include:
- Building, segmenting and leveraging your marketing list and/or customer database
- Developing customer retention and referral programs
- Establishing thought leadership and developing strategic partnerships with industry contacts and select media
- Integration of your website with a marketing automation platform, such as Hubspot, Eloqua or Marketo
- Development and integration of a content-rich social media presence
- Advertising in print publications and through search engine marketing (SEM) on Google, Yahoo! and Bing
- Planning, promoting and producing webinars and other webcast events, both live and on-demand
- Identifying and attending tradeshows and conferences, both as an exhibitor and as a featured speaker
- Direct marketing campaigns, including both email and direct mail