We take a strategic approach to every brand messaging project we work on. We begin with an audit of your existing brand combined with audience/stakeholder research and an analysis of your competitive landscape. We use these insights to develop what’s known as a SWOT analysis—a concise document that evaluates your brand’s relative strengths, weaknesses, opportunities and threats. Building on the SWOT analysis, we then craft the foundational elements of your brand messaging platform, including defining your audience, positioning statement, value proposition, brand attributes, organization description, key messages and tagline.
A brand is not a logo. It’s the entire story of who you are and what makes you unique. But a well-designed logo is a fundamental component of any successful brand. We create memorable and meaningful icons that make a lasting impression, then develop a unique visual language—including colors, fonts, photography styles and supporting graphics—that reflects the qualities of the brand. We also design your idenitty package, including business cards, letterhead, envelopes, and even electronic communications templates. We help you find your sense of style and ensure that it’s rolled out consistently across all brand assets.