California Collaborative for Educational Excellence

Rebranding for California State Agencies

The California Collaborative for Educational Excellence (CCEE) is a new kind of California State Education Agency. Its mission is to help school districts, charter school systems, school administrators and teachers deliver on the state’s promise of a quality, equitable education for every student. To help refocus the agency’s efforts to support distance teaching and learning amid COVID-19—as well as to help schools plan how to return safely to in-person classrooms—we were brought on to overhaul the brand, redesign the website and sharpen other communications strategies and tools.

What We Created

  • Logo, visual identity system & brand guidelines
  • Website
  • Collateral templates
  • Business cards, letterhead & other branded materials


Logos & Identity, Messaging & Copywriting, Print Collateral, Websites